Meet the Founder of Luv Olivia: Gareth Graham

March 15th, 2018 by

Hi I’m Gareth the managing director of Luv Olivia

Luv Olivia is a North West and Central England (including the Midlands) based bespoke wedding, engagement and eternity ring design service. Quality, personalised service and value are at the core of our business ethos. We bring our stunning collection of rings direct to the homes of our customers. Then begins the journey of designing rings which are perfect and unique to each couple.


Luv Olivia Jewellery was born in September 2016 out of a desire to combine my wealth of expertise in the jewellery industry with providing a quality customer-centric design service. I fell in love with selling jewellery early on whilst managing a team at Goldsmiths. I developed a passion for sourcing the perfect piece for customers to mark the most memorable occasions in their lives. The company has great values, many of which are instilled in my business today.

However after 8 years it was time to push boundaries and I began building relationships within the trade side of the industry. I worked for a company selling diamonds and for a bespoke wedding jeweller, thus sparking my inspiration to launch Luv Olivia. I have always had an eye for design and coupled with my ability to connect with customers I knew this was the beginning of an exciting and successful venture.  

I started by carefully selecting suppliers who I deemed highly skilled, ethical and reputable. After 30 years in the industry I trust that they can produce exceptional quality jewellery.

The main objective of the business is to be able to offer customers unique rings which are value for money whilst maintaining the quality of the product. The item is most likely a lifetime purchase and it is essential the craftsmanship is of high calibre and durable.

Luv Olivia is so confident in our product that we offer a lifetime manufacturer guarantee as long as the ring is brought back to be checked at least once a year!


The name Luv Olivia is very special to me. Family is the most important part of my life and is the ultimate motivation for success. “Olivia” is the name of my daughter who amazes me every day with her boldness and determination. She represents the strength behind the brand and evokes a spirit of ingenuity and innovation. The term “Luv” reflects the eternal love between couples forever imprinted in the rings they wear to symbolise their unity.


I started working in clothing factories straight out of school. The hours were long and arduous but I was determined to achieve the skills that would enable me to run my families’ clothing manufacturing business. Once in the company I worked with some fabulous brands from Burberry to the Metropolitan Police which showed me how it was possible to achieve an exceptional brand identity.

However an unforeseen closure in the business pushed me into a different direction. I worked in retail management in Hugo Boss Manchester. There I began to understand the true value of great customer service and product knowledge.

Once you believe in the product and fully comprehend the customer needs, the process of selling becomes an enjoyable and interactive experience.


The sky is the limit for Luv Olivia. I am enjoying establishing such great connections with my customers, wedding show hosts and suppliers. I am working day and night to create a brand which is known for it’s great service, unique designs and quality. Hopefully sometime in the future we will expand the business from outside the North West and Central England! I would also like to secure more partnerships. Luv Olivia is the preferred supplier for Thornton Manor and the Radisson Edwardian Blue.


I exhibit at wedding fairs throughout the year which gives me a fantastic opportunity to showcase the Luv Oliva collection. Our consultants are able to advise on styles to suit each engagement ring and we offer a free ring shining service! The dates are listed on the website if you would like to come and visit us.

    [contact-form-7 404 "Not Found"]